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Global Secure Digital (SD) Memory Cards Industry

NEW YORK, Feb. 29, 2016 /PRNewswire/ — This report analyzes the worldwide markets for Secure Digital (SD) Memory Cards in US£ Million by the following Applications: Communication Devices, Digital Cameras & Camcorders, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 63 companies including many key and niche players such as – ADATA Technology Co., Ltd.Apacer Technology, Inc.Delkin Devices, Inc.Edge MemoryEP Holdings Inc. Read the full report: http://www.reportlinker.com/p0960380-summary/view-report.html1 I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONSStudy Reliability and Reporting Limitations I-1 Disclaimers………….. I-2 Data Interpretation & Reporting Level I-2 Quantitative Techniques & Analytics I-3 Product Definitions and Scope of Study I-3II. EXECUTIVE SUMMARY1. INDUSTRY OVERVIEW………….. II-1 Emerging Personal Data Ecosystem & the Ensuing Focus on Personal Data Empowerment: The Cornerstone for Growth II-1 Table 1: The Growing Digital Ecosystem as measured by the Number of People Exposed to Digital Technologies Sets the Right Business Climate for Growth: Breakdown of the Number of Internet, Social Networking, Smartphone & Email Users Worldwide (in Billion) for the Years 2015 & 2020 (includes corresponding Graph/Chart)…………..II-2Table 2: Continued Shift to Smart Connected Mobile Devices Expands the Personal Data Ecosystem & Strengthens the Underlying Business Case for SD Memory Cards: Global Breakdown of Smart Connected Mobile Devices (in Million) for the Years 2015 & 2020 (includes corresponding Graph/Chart) II-2 SD Memory Cards: Market Overview II-3 A Peek into Factors Fuelling Storage Needs: The Foundation for Adoption of SD Memory Cards…………..II-3 Global Proliferation of Social Media II-3 Table 3: Mountains of Big Data Generated by Social Media Fuels the Need for Cost Effective Tools for Data Sharing & Storage: Breakdown of Data Generated by Various Social Media Platforms Per Minute…………..II-4 Skyrocketing Use of Smartphones Worldwide II-5 Table 4: Smartphone Penetration Worldwide to Boost Sales of microSD Cards: Breakdown of Smartphone Penetration Rate (%) by Country for 2014…………..II-6 Google’s Android ‘M’ to Strengthen Consumer Appetite for Micro SD Cards………….. II-7 The Rise of Connected Digital Homes II-7 The Growing IoT Ecosystem…………..II-7 Table 5: Projected Boom in IoT Devices Magnifies the Market Opportunity for SD Memory Cards for IoT Devices: Global Breakdown of the Installed Base of IoT Connected Devices (in Million Units) for the Years 2015 & 2020 (includes corresponding Graph/Chart)…………..II-8 LTE: A Key Driver of Mobile Data Traffic & the Need for Data Storage………….. II-8 Increased Consumption of Digital Media Results in the Explosion of Personal Big Data II-9 Table 6: Rising Average Time Spent on Media Consumption Results in Personal Big Data Explosion, Spurring Opportunities for SD Memory Cards as a Personal Data Empowerment Tool: Global Breakdown of Average Time Spent on Media Consumption (in Minutes Per Day) for Years 2010, 2014 & 2017 (includes corresponding Graph/Chart) II-10 Other Major Noteworthy Trends & Challenges II-10 Effervescent Innovations to Benefit Market Growth II-10 Advancements in NAND Technology to Broaden the Application Scope of SD Cards………….. II-11 Massive Growth in E-Commerce to Benefit Adoption of Smart SD Memory Cards With Authentication Features II-12 Table 7: The £238 Billion mCommerce Market Ripe for smartSD Memory Card Use as an Authentication Token for Mobile Payments: Global Breakdown of the mCommerce market (in US£ Million) by Geographic Region/Country (includes corresponding Graph/Chart)…………..II-13 Connected Cars to Expand the Addressable Opportunity in the Automotive Sector………….. II-13 Table 8: As Connected Cars Hit Mainstream, Automotive Grade SD Memory Cards Are Slated for Robust Growth: Percentage Share of Cars Worldwide Connected to the Internet for the Years 2012, 2015 & 2020 (includes corresponding Graph/Chart) II-14 Computational Photography Opens New Growth Avenues in the Digital Cameras Market…………..II-15 POS Terminals: A Niche Market II-15 SD Cards for Gaming Consoles Grow in Popularity II-15 eMMC Casts a Long Shadow of Threat on the SD Cards’ Market II-16 Table 9: The Over 368% Growth in eMMC Shipments Between 2010-16, Amplifies the Cannibalization Threat in the SD Memory Cards Market: Breakdown of Global eMMC Shipments (in Million Units) for the Years 2010, 2013, & 2016 (includes corresponding Graph/Chart)…………..II-17 Elimination of Expandable Memory Slots in Smartphones: A Major Challenge to Growth…………..II-17 Growing Popularity of Personal Cloud Storage Splinters Market Opportunities in the SD Memory Cards Market II-18 Market Outlook………….. II-182. PRODUCT OVERVIEW………….. II-19 Definition………….. II-19 Main Features………….. II-19 Ruggedness………….. II-19 Technology and Data Protection…………..II-19 Form Factor………….. II-19 SD Adapters………….. II-19 Types of SD Cards………….. II-19 SD Standard Capacity Cards (SDSC) II-19 SD High Capacity Cards (SDHC) II-20 SD Extended Capacity Cards (SDXC) II-20 SD Input Output Cards (SDIO)…………..II-20 Physical Size………….. II-20 Standard Size………….. II-20 Mini Size………….. II-20 Micro Size………….. II-20 File System………….. II-21 Historical Facts………….. II-21 SD Timeline………….. II-21 Speeds………….. II-22 x Rating………….. II-22 SD Association………….. II-22 SD Speed Class and Applications…………..II-22 Speed Class………….. II-22 Applications………….. II-23 FLASH Memory………….. II-23 Challenges Faced by Present Memory Technologies II-23 Memory Cards: A Comparative Analysis II-24 Applications of SD Memory Card II-25 Communication Devices…………..II-25 Digital Cameras & Camcorders…………..II-25 Others………….. II-253. PRODUCT INNOVATIONS/INTRODUCTIONS II-26 Samsung Introduces Samsung PRO Plus 128GB II-26 Transcend Introduces Heavy-Duty MicroSD Cards II-26 PNY Unveils PRO Elite Flash Memory Cards II-26 Strontium Rolls Out New Type-C Mobile Kit II-26 Lexar Unveils 2000x SDXC UHS-II Card II-26 Transcend Introduces New SD Card Line II-26 Kingston Rolls out New SD Card II-26 Microdia Unveils 512GB MicroSD Card, Microdia Xtra Elite II-27 Samsung Introduces PRO Plus and EVO Plus Lines of SD/MicroSD Cards………….. II-27 Cactus Unveils Industrial-Grade 808 Series II-27 SanDisk Launches SanDisk Ultra microSDXC UHS-I Card II-27 Sony Unveils Premium MicroSD Card II-27 Toshiba Introduces NFC-Equipped SD Card, a First of its Kind II-27 Sony India Unveils Ultra High Speed SD Card UX Series II-27 SanDisk Unveils Extreme PRO SDXC UHS-1 II-27 Lexar Introduces Professional 2000x SDHC /SDXC UHS-II Cards II-28 SanDisk Reveals 512GB SanDisk Extreme PRO SDXC UHS-I Card II-28 Sony Introduces UZ Series, Ultra High Speed SD Cards II-28 PNY Releases SDXC & SDHC Class 10 Memory Cards II-28 Apacer Introduces Micro SD/Micro SDHC Memory Cards II-28 Strontium Introduces New Nitro Plus Series in India II-28 SanDisk Unveils 128GB microSD Card II-28 Toshiba to Introduce New microSD Memory Cards II-28 Sony Releases UHS-1 Class 10 64GB microSD Card II-29 Eye-Fi Unveils Mobi………….. II-29 Transcend Releases UHS-1 Speed Class 3 microSD Cards II-29 Cactus Introduces 803M Series Industrial Grade 4GB microSD Card II-29 SanDisk Releases Extreme Pro SDHC /SDXC UHS-II Memory Card II-29 Toshiba Announces the Availability of EXCERIA PRO series2 II-29 Toshiba Introduces Exceria & Exceria Pro II-29 SanDisk Extends its Line of microSD Cards II-29 ADATA Introduces New Line of Memory Cards II-30 Sony Introduces New Back-up SD Card II-30 Strontium Introduces New microSD Cards in India II-30 SanDisk Releases Extreme PRO CFast 2.0 II-30 Trimble Introduces GPS Hunt Topo Map SD Cards II-30 4. RECENT INDUSTRY ACTIVITY…………..II-31 Western Digital Signs Agreement to Take over SanDisk II-31 Berkshire Hathaway to Take over Duarcell II-31 ELKO Group Collaborates with Samsung to Distribute the Latter’s SD & MicroSD Cards…………..II-315. FOCUS ON SELECT KEY PLAYERS…………..II-32 ADATA Technology Co., Ltd. ( Taiwan) II-32 Apacer Technology, Inc. ( Taiwan) II-32 Delkin Devices, Inc. (US)…………..II-32 Edge Memory (US)………….. II-33 EP Holdings Inc. (US)…………..II-33 Eye-Fi, Inc. (US)………….. II-33 Kingston Technology Company, Inc. (US) II-33 KINGMAX Semiconductor, Inc. ( Taiwan) II-34 Kobian Pte Ltd. ( Singapore)…………..II-34 Micron Technology, Inc. (US)…………..II-34 Micron Consumer Products Group (US) II-35 MagicRAM, Inc. (US)………….. II-35 Panasonic Corporation ( Japan)…………..II-35 PNY Technologies, Inc. (US)…………..II-36 Power Quotient International Co., Ltd. ( Taiwan) II-36 Procter & Gamble Company (US)…………..II-36 Samsung Electronics ( South Korea) II-37 SanDisk Corporation (US)…………..II-37 Sony Corporation ( Japan)…………..II-38 Toshiba Corporation ( Japan)…………..II-38 Transcend Information, Inc. ( Taiwan) II-38 Verbatim America, LLC (US)…………..II-396. GLOBAL MARKET PERSPECTIVE…………..II-40 Table 10: World Recent Past, Current and Future Analysis for Secure Digital (SD) Memory Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) II-40Table 11: World Historic Review for Secure Digital (SD) Memory Cards by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)…………..II-41 Table 12: World 14-Year Perspective for Secure Digital (SD) Memory Cards by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)………….. II-42 Analytics by Application…………..II-43 Table 13: World Recent Past, Current and Future Analysis for Secure Digital (SD) Memory Cards in Communication Devices by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)………….. II-43Table 14: World Historic Review for Secure Digital (SD) Memory Cards in Communication Devices by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) II-44Table 15: World 14-Year Perspective for Secure Digital (SD) Memory Cards in Communication Devices by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)…………..II-45 Table 16: World Recent Past, Current and Future Analysis for Secure Digital (SD) Memory Cards in Digital Cameras & Camcorders by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)…………..II-46Table 17: World Historic Review for Secure Digital (SD) Memory Cards in Digital Cameras & Camcorders by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) II-47Table 18: World 14-Year Perspective for Secure Digital (SD) Memory Cards in Digital Cameras & Camcorders by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) II-48Table 19: World Recent Past, Current and Future Analysis for Secure Digital (SD) Memory Cards in Other Applications by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)………….. II-49Table 20: World Historic Review for Secure Digital (SD) Memory Cards in Other Applications by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) II-50Table 21: World 14-Year Perspective for Secure Digital (SD) Memory Cards in Other Applications by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart)…………..II-51 III. MARKET1. THE UNITED STATES………….. III-1 A.Market Analysis………….. III-1 Current and Future Analysis…………..III-1 Product Launches…………..III-1 Strategic Corporate Developments III-3 Key Players………….. III-4 B.Market Analytics…………..III-8 Table 22: US Recent Past, Current and Future Analysis for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)…………..III-8Table 23: US Historic Review for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-9Table 24: US 14-Year Perspective for Secure Digital (SD) Memory Cards by Application – Percentage Breakdown of Revenues for Communication Devices, Digital Cameras & Camcorders and Others Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-102. CANADA………….. III-11 Market Analysis………….. III-11 Table 25: Canadian Recent Past, Current and Future Analysis for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)…………..III-11Table 26: Canadian Historic Review for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-12 Table 27: Canadian 14-Year Perspective for Secure Digital (SD) Memory Cards by Application – Percentage Breakdown of Revenues for Communication Devices, Digital Cameras & Camcorders and Others Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-133. JAPAN………….. III-14 A.Market Analysis………….. III-14 Current and Future Analysis…………..III-14 Product Launches…………..III-14 Key Players………….. III-15 B.Market Analytics…………..III-17 Table 28: Japanese Recent Past, Current and Future Analysis for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)…………..III-17Table 29: Japanese Historic Review for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-18Table 30: Japanese 14-Year Perspective for Secure Digital (SD) Memory Cards by Application – Percentage Breakdown of Revenues for Communication Devices, Digital Cameras & Camcorders and Others Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-194. EUROPE………….. III-20 A.Market Analysis………….. III-20 Current and Future Analysis…………..III-20 B.Market Analytics…………..III-20 Table 31: European Recent Past, Current and Future Analysis for Secure Digital (SD) Memory Cards by Geographic Region/Country – France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-20Table 32: European Historic Review for Secure Digital (SD) Memory Cards by Geographic Region/Country – France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)………….. III-21Table 33: European 14-Year Perspective for Secure Digital (SD) Memory Cards by Geographic Region/Country – Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-22Table 34: European Recent Past, Current and Future Analysis for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)…………..III-23Table 35: European Historic Review for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-24Table 36: European 14-Year Perspective for Secure Digital (SD) Memory Cards by Application – Percentage Breakdown of Revenues for Communication Devices, Digital Cameras & Camcorders and Others Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-254a. FRANCE………….. III-26 Market Analysis………….. III-26 Table 37: French Recent Past, Current and Future Analysis for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)…………..III-26Table 38: French Historic Review for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-27Table 39: French 14-Year Perspective for Secure Digital (SD) Memory Cards by Application – Percentage Breakdown of Revenues for Communication Devices, Digital Cameras & Camcorders and Others Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-284b. GERMANY………….. III-29 Market Analysis………….. III-29 Table 40: German Recent Past, Current and Future Analysis for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)…………..III-29Table 41: German Historic Review for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-30Table 42: German 14-Year Perspective for Secure Digital (SD) Memory Cards by Application – Percentage Breakdown of Revenues for Communication Devices, Digital Cameras & Camcorders and Others Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-314c. ITALY………….. III-32 Market Analysis………….. III-32 Table 43: Italian Recent Past, Current and Future Analysis for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)…………..III-32Table 44: Italian Historic Review for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-33Table 45: Italian 14-Year Perspective for Secure Digital (SD) Memory Cards by Application – Percentage Breakdown of Revenues for Communication Devices, Digital Cameras & Camcorders and Others Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-344d. UNITED KINGDOM………….. III-35 Market Analysis………….. III-35 Table 46: UK Recent Past, Current and Future Analysis for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)…………..III-35Table 47: UK Historic Review for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-36Table 48: UK 14-Year Perspective for Secure Digital (SD) Memory Cards by Application – Percentage Breakdown of Revenues for Communication Devices, Digital Cameras & Camcorders and Others Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-374e. SPAIN………….. III-38 Market Analysis………….. III-38 Table 49: Spanish Recent Past, Current and Future Analysis for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)…………..III-38Table 50: Spanish Historic Review for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-39Table 51: Spanish 14-Year Perspective for Secure Digital (SD) Memory Cards by Application – Percentage Breakdown of Revenues for Communication Devices, Digital Cameras & Camcorders and Others Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-404f. RUSSIA………….. III-41 Market Analysis………….. III-41 Table 52: Russian Recent Past, Current and Future Analysis for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)…………..III-41Table 53: Russian Historic Review for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-42Table 54: Russian 14-Year Perspective for Secure Digital (SD) Memory Cards by Application – Percentage Breakdown of Revenues for Communication Devices, Digital Cameras & Camcorders and Others Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-434g. REST OF EUROPE………….. III-44 A.Market Analysis………….. III-44 Strategic Corporate Development III-44 B.Market Analytics…………..III-45 Table 55: Rest of Europe Recent Past, Current and Future Analysis for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)…………..III-45 Table 56: Rest of Europe Historic Review for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)………….. III-46Table 57: Rest of Europe 14-Year Perspective for Secure Digital (SD) Memory Cards by Application – Percentage Breakdown of Revenues for Communication Devices, Digital Cameras & Camcorders and Others Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-475. ASIA-PACIFIC………….. III-48 A.Market Analysis………….. III-48 Current and Future Analysis…………..III-48 B.Market Analytics…………..III-48 Table 58: Asia-Pacific Recent Past, Current and Future Analysis for Secure Digital (SD) Memory Cards by Geographic Region/Country – China, India, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)…………..III-48Table 59: Asia-Pacific Historic Review for Secure Digital (SD) Memory Cards by Geographic Region/ Country – China, India, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-49Table 60: Asia-Pacific 14-Year Perspective for Secure Digital (SD) Memory Cards by Geographic Region/Country – Percentage Breakdown of Revenues for China, India, and Rest of Asia-Pacific Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-50Table 61: Asia-Pacific Recent Past, Current and Future Analysis for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)…………..III-51Table 62: Asia-Pacific Historic Review for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)………….. III-52Table 63: Asia-Pacific 14-Year Perspective for Secure Digital (SD) Memory Cards by Application – Percentage Breakdown of Revenues for Communication Devices, Digital Cameras & Camcorders and Others Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-535a. CHINA………….. III-54 A.Market Analysis………….. III-54 Current and Future Analysis…………..III-54 B.Market Analytics…………..III-54 Table 64: Chinese Recent Past, Current and Future Analysis for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)…………..III-54Table 65: Chinese Historic Review for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-55Table 66: Chinese 14-Year Perspective for Secure Digital (SD) Memory Cards by Application – Percentage Breakdown of Revenues for Communication Devices, Digital Cameras & Camcorders and Others Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-565b. INDIA………….. III-57 A.Market Analysis………….. III-57 Current and Future Analysis…………..III-57 Overview………….. III-57 India, a Lucrative Market for SD Memory Card Manufacturers III-57 Mobile Phones and Digital Cameras Driving SD Card Sales III-57 Product Launches…………..III-58 B.Market Analytics…………..III-59 Table 67: Indian Recent Past, Current and Future Analysis for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)…………..III-59Table 68: Indian Historic Review for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-60Table 69: Indian 14-Year Perspective for Secure Digital (SD) Memory Cards by Application – Percentage Breakdown of Revenues for Communication Devices, Digital Cameras & Camcorders and Others Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-615c. REST OF ASIA-PACIFIC…………..III-62 A.Market Analysis………….. III-62 Current and Future Analysis…………..III-62 Product Launches…………..III-62 Key Players………….. III-63 B.Market Analytics…………..III-66 Table 70: Rest of Asia-Pacific Recent Past, Current and Future Analysis for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-66Table 71: Rest of Asia-Pacific Historic Review for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)………….. III-67Table 72: Rest of Asia-Pacific 14-Year Perspective for Secure Digital (SD) Memory Cards by Application – Percentage Breakdown of Revenues for Communication Devices, Digital Cameras & Camcorders and Others Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-68 6. LATIN AMERICA………….. III-69 Market Analysis………….. III-69 Table 73: Latin American Recent Past, Current and Future Analysis for Secure Digital (SD) Memory Cards by Geographic Region/Country – Brazil, and Rest of Latin America Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)………….. III-69Table 74: Latin American Historic Review for Secure Digital (SD) Memory Cards by Geographic Region/ Country – Brazil, and Rest of Latin America Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-70Table 75: Latin American 14-Year Perspective for Secure Digital (SD) Memory Cards by Geographic Region/Country – Percentage Breakdown of Revenues for Brazil, and Rest of Latin America Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-71Table 76: Latin American Recent Past, Current and Future Analysis for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)…………..III-72Table 77: Latin American Historic Review for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)………….. III-73Table 78: Latin American 14-Year Perspective for Secure Digital (SD) Memory Cards by Application – Percentage Breakdown of Revenues for Communication Devices, Digital Cameras & Camcorders and Others Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-746a. BRAZIL………….. III-75 A.Market Analysis………….. III-75 Current and Future Analysis…………..III-75 B.Market Analytics…………..III-75 Table 79: Brazilian Recent Past, Current and Future Analysis for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)…………..III-75Table 80: Brazilian Historic Review for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2007 through 2013 (includes corresponding Graph/Chart) III-76Table 81: Brazilian 14-Year Perspective for Secure Digital (SD) Memory Cards by Application – Percentage Breakdown of Revenues for Communication Devices, Digital Cameras & Camcorders and Others Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-776b. REST OF LATIN AMERICA…………..III-78 A.Market Analysis………….. III-78 Current and Future Analysis…………..III-78 B.Market Analytics…………..III-78 Table 82: Rest of Latin America Recent Past, Current and Future Analysis for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-78Table 83: Rest of Latin America Historic Review for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)………….. III-79Table 84: Rest of Latin America 14-Year Perspective for Secure Digital (SD) Memory Cards by Application – Percentage Breakdown of Revenues for Communication Devices, Digital Cameras & Camcorders and Others Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-80 7. REST OF WORLD………….. III-81 Market Analysis………….. III-81 Table 85: Rest of World Recent Past, Current and Future Analysis for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)…………..III-81Table 86: Rest of World Historic Review for Secure Digital (SD) Memory Cards by Application – Communication Devices, Digital Cameras & Camcorders and Others Markets Independently Analyzed with Annual Revenue Figures in US£ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)………….. III-82Table 87: Rest of World 14-Year Perspective for Secure Digital (SD) Memory Cards by Application – Percentage Breakdown of Revenues for Communication Devices, Digital Cameras & Camcorders and Others Markets for Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) III-83

References

  1. ^ http://www.reportlinker.com/p0960380-summary/view-report.html (www.reportlinker.com)

PEN VS. SWORD ILANA MYER with Nancy Hightower

Ilana C. Myer
Last Song Before Night
(Tor Books, 2015)

Epic fantasy generally doesn t conjure up images of rival poets battling for literary power and a chance to save the world from evil plagues. However, Ilana Myer s debut novel, Last Song Before Night, might change your mind: it brings a refreshing twist to a genre most normally associated with swords and sorcery. In a world where poetry and stories have lost their ancient, magic power, an exiled woman poet known only as Lin attempts to join the male-only Poet s Academy. As if that weren t ambitious enough for a no-name writer, she is challenged by a mysterious visionary to rediscover the ancient magic that poets once possessed. The novel explores poetry s complex relationship with healing and rage, devastation and desire. While a part of the fantasy and science-fiction genre, Myer is no stranger to the literary world, having written book reviews and articles for the Huffington Post, Salon, and the Los Angeles Review of Books. It is perhaps her ability to be a part of so many writing communities that allows for such a nuanced layering in her depiction of the power struggle among the court poets.

PEN VS. SWORD ILANA MYER With Nancy HightowerIlana Myer. Photo: David Cross. PEN VS. SWORD ILANA MYER With Nancy Hightower

Nancy Hightower (Rail): Poetry and the spoken word are central themes of the book. Did poetry have a strong influence on your growing up? Were there any particular poems or poets you had in mind when writing the novel?

Ilana Myer: I love this question, because while Last Song Before Night is about art in general, it is mostly, for me, about writing. About how words and narratives are a power we wield or alternately, one that ensnares us. I was fortunate when very young to discover a tattered, yellowing paperback of verses in my parents attic. Tennyson and Poe, in particular, drew me in, as they would at that age poems like The Lady of Shalott and Annabel Lee, with their romance and inherent music. That collection of poems, long since disintegrated, opened a world to me that became essential. I came of age before the Internet, so I memorized the poems I loved. Childhood fantasy books like those of Tolkien, Susan Cooper, and Lloyd Alexander all utilized verse in the service of enchantment. This seemed exactly right. If any work of poetry can be said to have directly influenced the novel or inspired it it is probably Seamus Heaney s magnificent Sweeney Astray, with its lament for a vanishing world.

Rail: The novel has several themes, one of which focuses on who is allowed into the Academy to be a professional poet and who is left out. Of course gender plays into it, as only males are eligible, but then we come to see that a woman is eventually accepted. The more subtle issues in the novel seem to center around class and education, and I wonder if you feel these themes are somewhat analogous to the debates today about the MFA and Creative Writing programs?

Myer: There s this irony at the heart of creative life that it is absolutely in every possible way dependent on access to funds and education. We don t often talk about this, or we crown certain artists as kings and queens of the field as if, like royalty, they were born into it. It was their destiny.

The reality is quite different, of course. Inner drive is necessary, but at least some of that drive must be channeled to acquiring education and opportunity if one has not been born to them. Great art comes from cultivation. And cultivation costs. I spent years living in a basement apartment with two other women to save money for travel, because I was convinced I needed that for my writing. People thought I was crazy, to live in a basement. I don t regret it for a moment. That is the idea behind characters like Darien and Marlen, the greatest poets of their year, who are also beneficiaries of innumerable personal advantages. The students around them are jealous, and of course that is petty but they are not exactly wrong, either. These advantages matter. The question then becomes: how much of their art is actually artifice, made more attractive by the sparkle and allure of these privileged, handsome men? And what happens, later on, when their power is stripped away?

Rail: I noticed that there is also a profound sense of loss over the magic that poetry used to have in this world. Much like in Tolkien s Middle-earth, that kind of magic found in poetry and song has also been diminished in your world. Did you consciously create that as a theme, and if so, did any cultural, academic, or political trends inspire you?

Myer: Last Song Before Night is, in a way, the reverse of Tolkien. Here, the enchantments are already gone, and the task is to restore them, by contrast to Tolkien s Middle-earth, where the magic vanishes at the end. There is no doubt that I thought of Tolkien, who is important to literature in often un-articulated ways. (Ursula Le Guin s essay collection, The Language of the Night, contains some indispensable defenses of Tolkien.) But I was also thinking of something much more personal. When Last Song opens, poets are celebrated in their culture, but largely for the wrong reasons. They are figures of glamour and sexiness, their songs devoid of the enchantments that were once their raison d tre. They caper in the limelight but lack a purpose.

Writing this book was a personal journey, and sometimes I m amazed that, with a genesis like that, it was published at all. I wrote it to discover for myself what art means to me, since I was willing to sacrifice so much money, sanity, social status to produce it. To do all that so you can steal some time to sit alone in a chair and put down one word after the next what does that mean? Why on earth go to all that hassle? The external journey of the characters is, by the end, mirrored with an interior journey of discovery. That, for me, is the heart of the novel.

Rail: Do you think that writers often struggle with having to perform in the limelight as well when trying to carve a path for themselves? Between the networking, reading, blogging, and working part-time jobs or putting their life on hold for grad school, it might be pretty easy to find oneself capering now and then.

Myer: Absolutely. I ve written about the challenges of self-promotion for writers and the paradox it represents: we work in solitude, but are often judged by our ability to sparkle in the public eye. And social media has only escalated that pressure. But I think the core concept has always been true: it s rarely enough to produce good work. We also have to put on the performance of being an artist. In the past it was for salons or adoring crowds; now it s book tours, Twitter, and blogs. Some of the most successful writers are those who can build an effective persona that attracts a devoted following.

Rail: While much of the setting is centered around court life and the island that houses the Poet s Academy, the backdrop of the masque permeates the overall atmosphere for the first half of the novel. Had you researched carnival culture in Europe to create this sense of revelry and hidden agendas?

Myer: While I ve always been fascinated by the aesthetic and symbolism of Carnivale, I more or less hijacked it here for my own purpose. One thing I was exploring in Last Song was the way certain stories can shape or define us. The characters wear masks not so much to deceive others as to deceive themselves. All of them, even the most well-intentioned, is in the dark about their true identities. Some are better people than they believe themselves to be. Others are capable of darkness they would never have before imagined.

This intertwines with the idea that while art enriches our experience of the world, it also gives us narratives that are dangerously hypnotic or reductive, that allow us to recline too much in their shadows.

Rail: Can you expand a bit more about the dark side of art ?

Myer: Take, for example, Rianna, who is both sheltered and imprisoned in the role of romantic heroine. The benefits she accrues from it are significant she is idealized and protected but these evaporate when life confronts her with deadly challenges. Another consequence is that to allow oneself to be framed by such a narrative is antithetical to achieving self-knowledge. And knowledge of the self is a value in this book.

Rail: Characters like Lin, Valanir, Rianna, and even Marlen, and Marilla deal with a sense of exile of never quite being home. While the genre of epic fantasy often deals with exile, this displacement often felt cultural and psychological as well.

Myer: There s a simple answer to this, really a character who is comfortable in their own skin and their place in the world has a more limited story potential. (This even turns out to be true of literary fiction set in suburbia!) It s when a character s sense of equanimity, their certainty of what the world holds, is disturbed that a story begins.

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